In 2009, through a home-spun email list, we introduced 'Adagio del Colle,' an exclusive extra virgin olive oil crafted for Fil's immediate family and friends. Over time, as its reputation grew and word spread, the family list expanded to include friends and friends of friends.

On its 10th anniversary, we marked the transition to 'Family Reserve' extra virgin olive oil.

In 2023, it was aptly renamed once again to 'Founder's Reserve' extra virgin olive oil.

This change was not a rebranding but a tribute to the immense contributions of our community members, whom we consider Founders in their own right. Their early adoption and advocacy were pivotal in allowing our mission to take root.

Maintaining a sold-out status for 16 consecutive years, Founder's Reserve early access is solely available to our members.