Erase everything you thought you knew about olive oil.
Because once you know, you know. And you can never go back.
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The Taste
Not all olive oils are created equal. Most people have never truly tasted a properly produced extra virgin olive oil.
The fruit notes are louder and fruitier. The bitterness is balanced, pleasant, complex. Like dark chocolate or a great espresso. And the spice, peppery, sustained and enhancing.
Everything is brighter. More alive.
Fresh is best. Which is why we go to extreme lengths to conserve freshness. We nitrogen pack and air-ship our extra virgin olive oil direct from the grove to your table.
No slow boat to blandness here. After all, olive oil is not wine, it does not travel or age well.
A modern extra virgin is a fresh ingredient, conceived by Mother Nature and interpreted by experts.
The Benefits
Fresher and properly produced oil isn’t just better tasting, it’s better for you.
The Mediterranean diet is well documented to be rich in healthy monounsaturated fats, strong anti-inflammatory properties and containing large amounts of antioxidants, and olive oil is its foundation. The location of our groves pack even higher amounts of monounsaturated fatty acids, and our production methods craft the perfect balance between 'active' phenolic compounds and sensory pleasure.
Good for you never tasted so good.
The Impact
We believe Olive Oil can be more than good for you, it can be good for everyone. The land. The people. The planet.
Everyone can benefit if done correctly. We have already painstakingly rejuvenated 4785 trees over five groves in the hills surrounding Florence, Italy. With an additional 3 hectares of land and 1200 trees about to begin.
When a grove is healthy and properly maintained, they beautify the landscape, provide work and opportunities for the community, help preserve biodiversity, and mitigate hydrological and wildfire risks.
It costs more, it’s harder to produce and it’s hard to get, but it makes for a truly incomparable bottle of extra virgin olive oil. After all, what good is an olive oil if it leaves a bad taste in your mouth? None.
The Vision
More satisfying meals together, more health benefits savoured, more olive groves rejuvenated, more people employed, and, eventually, no grove abandoned. This is the world we envision.
What started as a small Friends & Family list in 2009, today invites those select few who share in our passion and anticipation for what each new harvest brings.
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Abandoned Grove
We seek to rejuvenate abandoned groves across the world and to re-cultivate the connection to the groves, the people and the community that make a truly incomparable bottle of modern extra virgin olive oil possible.
Our 'Friends and Family' members include internationally renowned olive oil experts, farmers, chefs, restaurants, celebrities, scientists, wellness practitioners, artists, and tastemakers.
As our Friends & Family grow, so too does our impact.
But prepare yourself, because once you know you, know. You can never go back. And you’ll never want to.
Our Groves
Our 4,795 rejuvenated trees are located across 5 different groves with their own unique exposures, altitudes, and micro-climates in the Bagno a Ripoli area just outside of Florence, Tuscany.
Tours coming soon.
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Good for Everyone
More meals together, more people employed, more health benefits savoured, and, eventually, no grove abandoned.
As our 'Friends and Family' grows so does our Impact.