Olive Groves Are Disappearing
Olive Groves Are Disappearing
4 Million
Olive trees abandoned in Tuscany alone
440 Million
Olive trees at risk of abandonment in Italy.
5.2 Billion
Olive trees at risk of abandonment globally
To date, hundreds of thousands of olive groves remain abandoned worldwide.
Forgotten acres, communities, and stories untold.
To date, hundreds of thousands of olive groves remain abandoned worldwide.
Forgotten acres, communities, and stories untold.
Forgotten acres, communities, and stories untold.
We’re here to tell them, to change the ending, and to bring us all back to the table.
In the relentless pursuit of quick gains and profit-only practices, many independent extra virgin olive oil producers are stuck in a race they can’t win.
Low wages, generational neglect, and market pressures force many to compromise or shut down—abandoning thousands of groves. This has lasting consequences on communities, ecosystems, and the craft itself.
The olive oil market is flooded with confusion, causing most of us to unknowingly consume subpar “extra virgins”—fueling a cycle of land abandonment and unsustainable demand.
Most Olive Oil Models
Both boutique and industrial—create win-lose dynamics by prioritizing quantity over quality.
They overwork the land, compromise integrity, deplete resources, and damage biodiversity—harming our health, our communities, and the environment.
We are doing things differently
We refuse to make concessions that harm our planet, communities, and personal health and rob us of flavour and meaningful experiences around the table.
"Extra virgin olive oil is not a garnish, a condiment, or a commodity. To us, it's an exceptional ingredient, a profound human connector, and a powerful vehicle for change.”
Fil Bucchino
Founder and Int's Olive Oil Expert
A Future Rooted in Meaning
We envision a world where every meal is an act of rebellion against the ordinary. Where quality is celebrated, sustainability is practiced, and extra virgin olive oil becomes a cultural force.
By transforming olive oil into an art form, we aim to enrich cuisine, health, and community—bringing the world together at the table.
Our Goals
World-Class Oil
Grove Rescue
