Rejuvenate. Sustain. Reconnect.
Rejuvenate. Sustain. Reconnect.
Bringing abandoned groves—and everything they stand for—back to life.
VIsion
A Future Rooted in Meaning
We envision a world where every meal is an act of rebellion against the ordinary. Where quality is celebrated, sustainability is practiced, and extra virgin olive oil becomes a cultural force.
By transforming olive oil into an art form, we aim to enrich cuisine, health, and community—bringing the world together at the table.
No Grove Abandoned
Why We Rejuvenate
Olive groves are being abandoned—not because they lack value, but because they can’t keep up with the pace and pressure of modern production.
When a grove falls silent, it’s not just the trees we lose—it’s biodiversity, community livelihood, and a vital piece of cultural heritage.
Rejuvenation is about restoring what matters—reviving neglected trees, reconnecting people to the land, and returning meaning to a tradition that once held deep purpose.
It’s a commitment to longevity over yield—and to honouring the living legacy of the grove.
Rejuvenate
Bringing Groves Back to Life
We begin where others walked away—clearing invasive overgrowth and restoring airflow, light, and space to each neglected tree.
From soil monitoring to reformative pruning, every step is tailored to help the grove regain strength—often over two to three years.
As vitality returns, we shape the trees using monocone or polycone pruning methods—balancing energy, land health, and harvest practicality.
It’s a symbiotic act of care—between the trees, the land, and the people who bring them back to life.
This isn’t industrial agriculture. It’s restoration work—one grove, one tree, one decision at a time.
Revival without care is temporary.
Why We Sustain
Once a grove is restored, our work continues. Sustaining it means keeping it productive, protected, and thriving for generations.
This long-term stewardship supports local growers, strengthens rural economies, and helps regenerate ecosystems.
We do this not to preserve the past, but to build a more meaningful future—where oil is crafted with care, and where every bottle connects back to land, art form, people, and purpose.
Sustain
Keeping the Grove Thriving
Sustainment is about protecting what’s been brought back to life.
Once a grove is rejuvenated, ongoing care—like soil monitoring, seasonal pruning, cover cropping, and mindful harvesting—keeps it healthy, productive, and biodiverse.
A well-sustained grove isn’t just more resilient. It’s alive with beauty—welcoming to pollinators, rich with native species, and a vital part of the landscape.
It’s easier to care for a grove year after year than to bring it back from abandonment. Sustainment is how we ensure these trees—and the communities around them—continue to flourish.
It’s the part of the work we rarely see. But it’s what makes everything else possible.
Community & Partnership
Rooted in People
Our work is inseparable from the farmers, artisans, and communities who make it possible.
We collaborate with social cooperative COOP21, engaging locals through the ASTER and ASTER 2 programs—offering hands-on roles and purpose-driven work in the groves.
We also partner with Olivares Vivos, whose expertise helps us monitor and enhance biodiversity in each rejuvenated landscape.
From fair compensation to local supply chains, every decision we make supports micro-regional agriculture—and ensures each bottle uplifts the hands and lives behind it.
